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Quick Answer: The Apple Watch Ultra 3 retails for $799, but current December 2025 deals include a modest $19 direct discount at Amazon ($780) and up to $335 off via Apple’s trade-in program. Carrier incentives at AT&T also offer $100 off when adding a new watch line.

• Direct Discounts: Amazon is currently leading with the best direct price, offering select Apple Watch Ultra 3 configurations for $780. While the $19 saving is modest, it is one of the few "no-strings-attached" discounts available since its September launch.
• Trade-In Power: Apple’s official trade-in program remains the most effective way to lower the cost, offering up to $335 in credit for eligible older wearables, potentially bringing the out-of-pocket cost down to $464.
• Carrier Incentives: AT&T is offering a $100 discount applied via 36 monthly bill credits when users add a new service line. Best Buy also provides trade-in credits up to $250 for those looking for an immediate in-store upgrade.
• Ecosystem Perks: New and returning subscribers who purchase the Ultra 3 can claim up to four months of Apple Fitness+ and three months of Apple Music for free. Apple Card users also receive 3% Daily Cash back on the full purchase price.
• Rugged Specs & WatchOS: The Ultra 3 features a 49mm titanium case, a 3,000-nit display, and new 5G/Satellite connectivity. It runs watchos 26, which introduces AI-driven "Workout Buddy" features and seamless ios integration for precision finding.
• Endurance & Health: Rated for up to 42 hours of normal use (72 hours in Low Power Mode), the device now includes FDA-cleared hypertension notifications and advanced vitals tracking, making it a comprehensive health and adventure companion.
• Refurbished Alternatives: While the Ultra 3 is too new for Apple's official refurbished store, previous-gen Ultra 2 models are appearing on sites like Back Market for under $400, serving as a high-value alternative for budget-conscious buyers.